Job Title – Customer Insights Manager – Marketing + Level 9 (Consultant) + Entity (GN – Song)

Location Preference: Mumbai

Management Level: Level 9-Team Lead/Consultant

Must have skills: Customer & Marketing Insights, Marketing & Brand Strategy, Project Management & Delivery, Stakeholder Management & Influencing, Primary Research Methodologies

Good to have skills: Retail / FMCG Experience, Marketing Domain Experience, Behavioural Science & Consumer Psychology

Influencing Skills: Communicate information, influence others, and persuade and negotiate – across both internal and external contacts.

Job Summary

Accenture Strategy & Consulting is seeking an experienced Customer Insights Manager. The primary purpose of this role is to support the Brand, Media, CFS, COL, Digital and Marketing Transformation teams by delivering a thorough understanding of the customer, translating behavior and needs into key commercial insights to support, develop and execute key marketing campaigns and initiatives.

Roles & Responsibilities
- Partner with Marketing Stakeholders:



Drive planning and execution of key marketing initiatives, including the application of insights in creative briefs through to understanding holistic campaign performance.
- Support Strategic Marketing Projects: Support major strategic marketing projects, such as brand positioning and identity, brand asset review and development, and sponsorship optimisation.
- Build Marketing Measurement Capability: Build marketing measurement capability and partnerships that yield business performance clarity and transparency through improved data coverage, measurement and analytics.
- Drive Insight-Led Decision Making: Design, implement and refine a framework for insight led decision making, both across the marketing function and with key functional stakeholders.
- Provide Thought Leadership: Provide thought leadership regarding the consumer, our customers, product categories, competitors, and the economic workplace.
- Man

📌 #ACN GN (Mumbai)
🏢 Accenture
📍 Mumbai