Job Description Business Development Manager (Marketing as a Service - MaaS)
About Compunnel
Compunnel is building its Marketing as a Service (MaaS) practicean AI-integrated marketing operating system that enables B2B organizations to scale marketing efficiently and drive measurable business outcomes.
This is a unique prospect to join at the ground level and play a pivotal role in building the practice from scratch. As the first growth hire, you will own pipeline generation, shape the go-to-market strategy, and drive client acquisition while working closely with leadership, AI specialists, and delivery teams.
Business Development Manager – Marketing as a Service (MaaS)
Experience: 8–12 Years
Location: Noida , Sec 142
Shift: US Shift(7 PM- 4AM IST)
Key Responsibilities
Business Development & Pipeline Generation
- Generate qualified sales pipeline for the MaaS practice in the US market.
- Identify and engage key decision-makers including CMOs, Marketing Directors, Growth Leaders, Founders, and PE/VC portfolio companies.
- Develop outbound sales strategies through LinkedIn, referrals, email campaigns, networking, and events.
- Build account plans and execute targeted engagement strategies across startups, SMBs, and enterprise organizations.
- Own revenue targets and manage the complete sales pipeline.
AI-Driven Prospecting
- Leverage AI tools such as ChatGPT, Clay, Apollo, Perplexity, and LinkedIn Sales Navigator to research prospects and personalize outreach.
- Build scalable outbound campaigns using AI-powered personalization and data enrichment.
- Optimize outreach strategies through continuous testing and performance analysis.
- Create and document best practices for AI-enabled prospecting.
Consultative Sales
- Conduct discovery meetings to understand client challenges, marketing maturity, and business goals.
- Position MaaS as a strategic growth solution with measurable ROI.
- Develop customized proposals, presentations, and commercial solutions.
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