Job Description: Senior Sales HR Business Partner

Location:
Chennai

Function:
Human Resources – Sales Vertical

Role Summary

We are looking for a Senior Sales HR Leader who will own the
people, performance, and culture agenda
for the entire sales organization. This is not a transactional HR role - it is a strategic business partnership focused on building a high-performance, high-growth sales culture, ensuring aggressive but achievable target-setting, and developing sales talent from hiring through succession.

Key Responsibilities

1. Performance Management & Target Achievement
- Ensure every sales team member consistently achieves
80-90% of target
at minimum, through structured performance tracking, coaching interventions, and accountability systems.
- Partner with sales leadership to set
aggressive, exponential targets
grounded in real market potential - not arbitrary growth percentages - using market sizing, territory potential, and historical trend data.
- Build a performance dashboard/cadence (weekly/monthly reviews)



to track individual and team performance against targets in real time.
- Design and implement performance improvement plans (PIPs) for underperformers with transparent timelines and support mechanisms.

2. Talent Acquisition for Sales
- Own end-to-end recruitment for all sales positions - define role-specific competency frameworks, design assessment/interview processes, and ensure
right-fit hiring
(skill + cultural fit + hunger for targets).
- Build a predictive hiring model - using past high performer profiles to define what "right" looks like for each role level.
- Reduce time-to-hire and improve quality-of-hire metrics for sales positions specifically.

3. Culture Ownership
- Be the
custodian of sales culture
- define, articulate, and institutionalize a high-performance, growth-oriented, accountability-driven culture.
- Design culture rituals: recognition programs, performance celebrations, town halls, and peer-learning forums.
- Ensure culture sc

📌 Senior Human Resources Business Partner (Chennai Metropolitan Area)
🏢 Sheenlac Paints
📍 Chennai Metropolitan Area