ZO Play is an India-based entertainment super-app (from the house of WinZO Games) bringing together casual gaming, short-form video, and micro-drama content under one platform.
The app features popular casual games alongside a rapid-growing short-form video/microdrama catalog. ZO Play sits at the intersection of gaming and entertainment, building for India's next wave of mobile-first users.
Location: Delhi
Function: Performance Marketing & User Acquisition
Experience: Minimum of 2 years
Background: Engineers & MBAs from Top Tier Institutes
Immediate Joiner is required
About the Role: ZO Play is looking for a sharp, analytically-driven individual to join the Strategy & Growth team, owning the full-funnel User Acquisition charter — from signup through monetization. This is a high-ownership role for someone who wants to work at the intersection of marketing, data, and product growth.
What You'll Own
- End-to-end Signup Funnel metrics — registrations, trials, conversions, and drop-off analysis across the funnel
- Acquisition volume and spend efficiency across Google Ads & Meta — CAC, ROAS, CPR, CPT
- Daily/weekly performance reporting and dashboarding (Google Sheets, Tableau, automated pipelines)
- Campaign-level analysis to identify scaling opportunities, saturation points, and budget reallocation
- Cross-functional coordination with media agencies, product, and data teams to diagnose funnel issues (media vs. product-driven)
- Building and maintaining reporting frameworks/automation for faster, more accurate decision-making
What We're Looking For
- Strong quantitative and analytical aptitude (MBA + Engineering background preferred)
- Comfort with Excel/Sheets at an advanced level; SQL or basic data tool experience is a plus
- Curiosity about performance marketing, growth metrics, and a structured problem-solving approach
- Ownership mindset — comfortable working with ambiguity and driving metrics independently
Good to Have
- Inter
📌 Strategy & Growth (User Acquisition) (New Delhi)
🏢 ZO Play
📍 New Delhi
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