Reports to:
Senior Programme Managers, Atithi Foundation
About Atithi Foundation
Atithi Foundation is a not-for-profit organisation working to transform India's tourism sector into a key engine of economic growth. We partner with government bodies, industry leaders, knowledge institutions and community stakeholders to design evidence-based policies and strategies to create livelihoods, safeguard heritage, and strengthen India's position on the global tourism stage.
Our vision:
To make India a $490 billion tourism economy by 2035, with inclusive growth, preserving heritage, and showcasing the nation's culture and natural beauty to the world.
Tourism as an Economic Engine
Tourism generated over $200 billion for India in 2023 — 5.5% of GDP — and supports nearly 40 million jobs (8% of national employment). 54% of the tourism workforce comprises women, making it one of India's most inclusive growth sectors.
India's Untapped Global Potential
Despite extraordinary geography and heritage, India attracted only 10 million foreign visitors in 2023 — against China's 66 million (2019), Thailand's 40 million, and Vietnam's 18 million. Closing even half that gap is a multi-billion dollar opportunity.
Key Challenges We Are Solving
- Inadequate tourism infrastructure:
Most high-potential destinations lack the accommodation, connectivity, and on-site facilities needed to convert visitors into multi-night stays
- PPP gap:
Tourism assets remain underinvested because transaction structures, risk allocation, and bankable project formats are not yet in place at scale
- Fragmented governance:
Infrastructure development, land, environment, and culture sit across multiple departments — a single coordination failure stops a project
- Narrow brand and distribution:
India's top six destinations absorb the bulk of tourism s
📌 Research Analyst (Delhi)
🏢 Atithi Foundation
📍 Delhi
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