Roles and Responsibilities
- Develop and execute comprehensive digital marketing strategies across multiple channels, including Google Ads, social media optimization, and pay-per-click campaigns.
- Conduct keyword research to optimize ad copy and landing pages for maximum conversions.
- Analyze campaign performance using Google Analytics and provide regular reporting to stakeholders on key metrics such as ROI, click-through rates, and conversion rates.
- Collaborate with cross-functional teams to integrate digital marketing efforts with other departments like sales, customer service, and product development.
- Stay up-to-date with industry trends and best practices in search engine marketing (SEM) and pay-per-click (PPC).
Desired Candidate Profile
- 2-7 years of experience in managing Google Ads campaigns or similar platforms.
- Solid understanding of Search Engine Marketing (SEM), Pay Per Click (PPC), Social Media Optimization (SMO), and Search Engine Optimization (SEO).
- Proficiency in creating effective ad copies that drive engagement and conversions.
- Experience working with Google AdWords platform; ability to analyze data from various sources like Google Analytics.