YOUR TASK AND RESPONSIBILITIES:
- Lead the strategic marketing function for upcoming launches in Stroke for Bayer India
- Plan and implement long range operating plans for portfolio as per organization objectives
- Collaborate with Regional, Global and Local cross functional teams for alignment as per brand objectives
- Provide guidance and collaborate with sales team members for successful execution of strategic roadmap
Job Summary / Principal Purpose of Role
Manage the team of Product Managers and oversee the development and monitoring marketing plans, strategies, and tactics to optimize performance of the assigned product portfolio, including to:
- Achieve the company s objectives (sales, market share) for the assigned portfolio of products
- Develop and implement assigned products/brands marketing strategies, plans, campaigns, programs, and services with an aim to optimize achievement of sales and related performance objectives across the portfolio
- Focus on master brands,
branding and marketing process improvements as needed to realize the biggest opportunities to lead and compete in target markets
- Collaborate with other team leaders and members to collectively achieve the short- and medium-term business growth of Bayer s India business goals
- Optimize cross-functional platforms and processes regarding promotional programs and their effective implementation
- Directly manage and lead successful launches of future products and key marketing-related innovations
- Propose and lead the management of initiatives to sustain customer preference and patient engagement
- Manage the marketing dashboard, forecasts, budget goals and related KPIs for one s portfolio and team, and for supporting programs and services
- Keep one s marketing and related skills up to date, aligned with the Bayer s India Marketing initiatives, while striving for continuous self-improvement
- Develop a highly efficient Product Management team through appropriate sta