Responsibilities: 1. Data Engineering & Pipelines • • • • Design, build, and maintain robust data data pipelines for social marketing and product data sources (APIs, event streams, batch systems) Develop scalable ETL/ELT workflows / microservices using Python and SQL Ensure high data quality, reliability and observability across pipelines Optimize data models for analytics and reporting use cases 2. Marketing & Ad Platform Data 1. Own ingestion and modeling of data from Meta Ads (Facebook) and other digital marketing platforms 2. Build datasets that support: • Campaign performance tracking • • Lead funnel analysis Attribution and conversion tracking 3. Understand key concepts such as: • Campaign structure (campaign/ad set/ad level) • • • Bidding & optimization signals Attribution windows Pixel / event tracking 3. Business Understanding & Collaboration • • • Translate business requirements from marketing, growth and product teams into scalable data solutions Define success metrics tied to revenue and performance Enable self-serve analytics through well-structured datasets 4.



Data Quality & Governance • • • Implement validation checks, monitoring and alerting for pipelines Ensure consistency across different marketing data sources Maintain transparent documentation of data models and pipelines 5. Business Collaboration & Use Case Ownership • Work closely with marketing, growth, and analytics teams to: Understand real-world use cases Define success metrics tied to revenue and performance • Own key use cases such as: Lead funnel optimization Campaign attribution Revenue reporting and forecasting • Ensure data enables decision-making, not just reporting 6. Engineering Standards & Best Practices • • • • • Design and implement modular, reusable microservices that enable the scalable development of data products. Drive standardization through well-architected, loosely coupled services that can be leveraged across multiple use cases. Uphold high standards in: Code quality and modu

📌 Data Engineer (Chennai)
🏢 NXT Door Retail
📍 Chennai