Key Responsibilities:

Performance Marketing Strategy
- Develop and execute integrated digital marketing strategies for admissions and institutional branding campaigns.
- Build audience personas and customer segmentation strategies to improve campaign effectiveness.
- Plan, execute, and optimize multi-channel performance marketing campaigns across digital platforms.
- Own campaign planning from strategy through execution, optimization, and reporting.

Campaign Execution
- Manage paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
- Monitor campaign performance daily and optimize bids, targeting, creatives, and budgets.
- Drive lead generation and admissions conversions while maintaining cost efficiency.
- Ensure achievement of campaign KPIs including CPL, ROAS, CTR, conversion rate, and ROI.

Budget & Performance Management
- Manage annual digital marketing budgets exceeding 50 Lakhs.
- Track marketing spend and maximize return on investment.
- Prepare weekly and monthly performance reports with actionable insights.




- Conduct funnel analysis and recommend improvements to increase conversion rates.

Content & Creative Collaboration
- Create compelling ad copies, campaign messaging, headlines, and CTAs.
- Work closely with content, design, and video teams to develop high-performing creatives.
- Conduct A/B testing of creatives, landing pages, and campaign messaging.

Analytics & Optimization
- Analyze campaign dashboards using Google Analytics and advertising platforms.
- Identify customer behavior trends and recommend optimization strategies.
- Improve lead quality while reducing Cost Per Lead (CPL).
- Build dashboards and reports for senior management.

Stakeholder & Vendor Management
- Collaborate with Admissions, Content, Design, and Leadership teams.
- Manage external digital marketing agencies and media partners.
- Maintain campaign calendars, reporting schedules, and review mechanisms.
- Ensure timely execution of campaigns al

📌 Senior Associate (Noida)
🏢 DEVELOPMENT MANAGEMENT FOUNDATION
📍 Noida