Key Responsibilities

Strategy & Management (Google & Meta)
- Full-Funnel Management : Plan, execute, and manage paid campaigns across the entire marketing funnel, from brand awareness (Meta) to high-intent conversion (Google Shopping/Search).
- Google Ads Mastery : Oversee performance campaigns, including Google Shopping, Performance Max, Search (PPC), and energetic retargeting to maximize product visibility and sales.
- Meta Ads Expertise : Develop and manage campaigns on Facebook and Instagram (including Feed, Stories, Reels, and Catalog Ads) with a strong focus on creative testing, audience segmentation, and lookalike modeling.
- Budget & ROAS Optimization : Rigorously manage six-figure monthly budgets, focusing on continuous optimization to meet aggressive ROAS and CPA targets.

Marketplace Advertising (Amazon & Flipkart)
- Marketplace Ad Strategy : Develop, implement, and analyze campaigns within closed-loop ecosystems like Amazon Advertising (Sponsored Products, Brands, Display) and Flipkart Ads.
- Inventory & Profitability :



Work closely with the Category team to ensure ad spend alignment with inventory levels and overall product profitability metrics on marketplace platforms.
- Keyword & ACoS Management : Conduct extensive keyword harvesting and bid management to control Advertising Cost of Sale ( ACoS ) and drive organic rank correlation.

Analysis & Reporting
- Deep Data Analysis : Utilize platforms (Google Analytics 4, Ads Dashboards) to translate complex performance data into clear, actionable insights and strategic recommendations.
- A/B Testing : Design and execute structured A/B tests for creatives, ad copy, landing pages, and bidding strategies to continuously improve campaign efficiency.
- Attribution Modeling : Understand cross-channel attribution to ensure correct valuation of different media channels and inform budget allocation decisions.

Qualifications
- Experience : [2] years of hands-on experience managing substantial paid media budgets, with

📌 Performance Marketing Executive (Zirakpur)
🏢 Innvocon Learning Solutions
📍 Zirakpur