Influencer Marketing Executive

(experience in marketing agency is a must)

Role Summary

Job title:

Influencer Marketing Executive

Years of Experience:

2-3 years

Working Model:

Hybrid (Gurugram, India)

Key Responsibilities (Folks, please read this carefully)

The ideal candidate will bring a proven track record of executing diverse influencer campaigns, robust negotiation skills, and a creative yet analytical mindset. With a keen eye for spotting and nurturing digital talent, you will play a critical role in elevating the brand's presence across platforms like YouTube and Instagram.

1. Influencer Marketing Strategy & Execution
- Plan, strategize, and execute influencer campaigns, including brainstorming content ideas, influencer screening, and coordinating timely execution.
- Identify, onboard, and manage a mix of influencers (Micro & Nano) for paid collaborations.
- Onboard and manage new and existing influencers for product launches, awareness campaigns, referral programs, and international blogger collaborations.




- Partner with other agencies to execute the campaigns.
- Design tailored programs to acquire and retain influencers while ensuring smooth onboarding.

2. Influencer Relationship Management
- Build and maintain long-term, meaningful relationships with influencers across categories such as Beauty, Wellness, Lifestyle, Fitness, etc.
- Periodically review and upgrade influencer associations based on performance and brand goals.

3. Performance Monitoring & Reporting
- Monitor and evaluate influencer partnerships using performance metrics like engagement, traffic, and conversions.
- Conduct competitive benchmarking to ensure maximum share of voice for the brand on social media.
- Maintain a comprehensive repository of all influencer campaigns, deliverables, and performance data.
- Provide regular reports on campaign performance, insights, and areas for improvement.
- Track weekly targets and support the team in achieving measurable results.

4. Indus

📌 Influencer Marketing Executive (Gurugram)
🏢 Talk & Target
📍 Gurugram