Key Responsibilities
- Keyword Research and Analysis:
- Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry.
- Analyze keyword trends and competition to optimize ad targeting and bidding strategies.
- Campaign Management:
- Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc.
- Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads).
- Develop and implement ad copy and landing page strategies to improve ad relevance and quality score.
- Budget Management:
- Monitor and control advertising budgets to ensure optimal allocation of resources and ROI.
- Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly.
- Ad Performance Analysis:
- Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords.




- Provide actionable insights and recommendations to enhance campaign effectiveness.
- Ad Copywriting and A/B Testing:
- Craft compelling ad copy that drives click-through rates (CTR) and conversion rates.
- Implement A/B testing methodologies to optimize ad creative and landing pages.
- Competitor Analysis:
- Stay updated on industry trends and competitor advertising strategies.
- Identify opportunities to gain a competitive edge and propose recent campaign ideas.
- Reporting and Documentation:
- Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends.
- Maintain documentation of campaign strategies, experiments, and results.
- Collaboration:
- Collaborate with cross-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing strategies.

Qualifications
- Bachelor’s degree in marketing, Business, or a related field.
- 2 - 4 years of experience in managing Pa

📌 Senior Executive (Bengaluru East)
🏢 Havas Media Network India
📍 Bengaluru East