13 Aug
|
colorothon
|
Lucknow
13 Aug
colorothon
Lucknow
In short:
Own Colorothon’s digital voice and paid growth across Instagram and two LinkedIn handles. Turn ten seasons of archive into a weekly content engine and run Meta and Google that bring in registrations, artist applications, and sponsor leads.
About Colorothon
Colorothon isn’t a brand in the conventional sense. It’s a participatory art festival and a movement that turns public spaces into welcoming canvases, where families, children, youth, artists and seniors paint side by side. Across ten seasons, we’ve grown from a single afternoon of color into a national-scale platform for expression.
In 2019, our team helped the Government of Uttar Pradesh enter the Guinness World Records for the Most Contributions to a Handprint Painting in 8 Hours, a record built from 7,664 individual handprints, each one belonging to a real participant.
Our three pillars: Participation. Expression. Scale.
Our taglines: “Draw Your Imagination.” / “Together We Paint.”
The Role
We’re looking for one thoughtful, hands-on manager to own Colorothon’s digital voice.
You won’t be running a product page, you’ll be stewarding a movement, turning ten seasons of art, color and human moments into content people stop scrolling for, and into campaigns that bring recent participants, artists, sponsors and cities into the fold. You’ll work directly with the founder and creative team. The work is part editorial, part strategist, part archivist, part media buyer.
What You’ll Own
Social presence
• Plan, create, schedule and grow @colorothonindia on Instagram - feed, reels, stories, collaborations and community engagement.
• Run the Colorothon Foundation LinkedIn page as the official voice of the festival.
• Curate the founder’s personal LinkedIn — thought leadership, behind-the-scenes, festival storytelling. • Keep one unified content calendar across all three handles.
Performance marketing
• Plan, launch and optimize paid campaigns on Meta and Google Ads across registrations, artist applicati
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