Job Title: AM - Market Research & Consumer Insights

Location:
Bengaluru |
Experience:
3–6 years

Role Summary
We are looking for a Market Research & Consumer Insights professional to drive consumer research and insight generation that shapes product development, innovation, and go-to-market strategy within the Skincare category.

Key Responsibilities
- Own the research and insights charter for current product initiatives — from early concept validation through post-launch tracking — to enable faster, more informed go-to-market decisions.
- Work closely with R&D; and formulation teams to guide product trials, assess texture and performance parameters, and benchmark offerings against market competition.
- Plan and execute consumer studies (including CLTs) and identify gaps between consumer expectations and product performance, feeding insights into formulation, claims, and marketing strategy.
- Coordinate with packaging and design functions to ensure the overall product experience is consistent with brand positioning and appeals well on shelf/digital storefronts.




- Develop and maintain customer feedback frameworks (such as NPS) to continuously monitor satisfaction and guide prioritization of product improvements.
- Run concept and positioning studies along with competitive benchmarking to sharpen product differentiation.
- Collaborate with product, marketing, and category teams to ensure insights are embedded into NPD timelines and business planning.
- Monitor category and product performance trends across sales/marketplace channels to spot whitespace and growth opportunities.
- Ability to work closely with cross-functional teams to drive decision making, manage projects, and shared outcomes within timelines

Requirements
- Bachelor's degree in Science, Biotechnology, Marketing, or a related field; MBA/PG in Market Research is an advantage.
- 3–6 years of experience in market research, consumer insights, or NPD roles, ideally within Beauty or Personal Care.
- Hands-on exp

📌 Market Research and consumer Insights (Bangalore Metropolitan Area)
🏢 Deconstruct
📍 Bangalore Metropolitan Area