Content & Social Lead (Bengaluru)

Content & Social Lead (Bengaluru)

13 Aug
|
Indus | Investing in India from Anywhere
|
Bengaluru

13 Aug

Indus | Investing in India from Anywhere

Bengaluru

About Indus

Indus is building the easiest way for people living overseas to invest in India.

Through the Indus app, investors in Australia and New Zealand can access 500+ Indian mutual funds without needing an Indian bank account. We operate at the intersection of finance, technology, culture and the global Indian identity.

We are looking for someone who can turn that intersection into a social media presence people genuinely want to follow.

The Role

This is not a “schedule five posts a week” social media role.

We are looking for someone who can become the
creative and editorial brain behind Indus’s social presence. S
omeone who is tapped into what is happening in markets, the economy, culture and the lives of Indians overseas, and can quickly turn those moments into relevant, intelligent and entertaining content for the Indian diaspora.

You will be responsible for keeping the Indus brand alive every day: identifying compelling conversations, developing original content formats, reacting quickly to opportunities and building a distinctive voice across platforms.





You should be comfortable moving between a serious explanation of currency depreciation, a sharp reaction to a major economic announcement, a culturally relevant meme and a beautifully executed brand campaign.

What You’ll Own

Social media strategy and execution
- Own the day-to-day presence of Indus across Instagram, Internal newsletters and communities, LinkedIn and X.
- Develop a clear content strategy for each platform.
- Build and manage the content calendar while leaving room to react quickly to news, trends and opportunities.
- Write captions, scripts, carousels, hooks, threads, campaign concepts and short-form video ideas.
- Work closely with designers, video editors, founders and subject-matter experts to take content from idea to publication.
- Ensure that content is accurate, compliant and consistent with the Indus brand.

Creative development
- Constantly identify new formats, recurring

📌 Content & Social Lead (Bengaluru)
🏢 Indus | Investing in India from Anywhere
📍 Bengaluru

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