Digital Marketing Manager

End-to-End Digital Marketing Ownership | iCloudEMS

Job Title

Digital Marketing Manager (End-to-End)

Company

iCloudEMS — Product-based EdTech company providing University ERP (SaaS) solutions

Department

Marketing

Location

Remote

Experience Required

4–8 years in digital marketing, incl. 2+ years owning campaigns end-to-end

Employment Type

Full time

About iCloudEMS

iCloudEMS is a product-based EdTech company providing University ERP (SaaS) solutions to higher-education institutions. We're looking for a Digital Marketing Manager to own our digital presence and demand generation end-to-end — from organic and paid acquisition through to lead nurturing, conversion, and reporting.

Role Summary

This is a hands-on, full-stack digital marketing role. You will personally own strategy and execution across SEO, paid media (Google & Meta), content, email/marketing automation, and analytics — not hand off pieces to a larger specialist team.



You'll work closely with sales and leadership to turn digital marketing into a predictable pipeline of qualified leads for our University ERP product.

Key Responsibilities

1. Strategy & Planning
- Own the end-to-end digital marketing strategy and roadmap, aligned to company growth goals — lead generation, brand visibility, and demo/trial sign-ups for the University ERP product.
- Set quarterly marketing OKRs, own the digital marketing budget, and allocate spend across channels based on performance.
- Report performance, insights, and recommendations directly to leadership on a regular cadence.

2. SEO — On-Page & Off-Page
- Own organic search strategy end-to-end: keyword research, technical SEO audits, on-page optimization, site architecture, and link building.
- Track and improve organic rankings, traffic, and domain authority using tools such as Google Search Console, SEMrush, and Ahrefs.
- Ensure all content and landing pages are built and optimized for search from the ground up.

3. Performance Ma

📌 Digital Marketing Specialist (India)
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