We're looking for a data-driven, hands-on Conversion Rate Optimization (CRO) Manager to own and scale our website optimization program from strategy through execution.

If you thrive on testing hypotheses, analyzing customer behavior, improving user experiences, and driving measurable revenue growth, we'd love to hear from you.

About the Role:

As our CRO Manager, you will own the end-to-end conversion optimization strategy for our ecommerce website. You'll develop a structured testing roadmap, execute A/B and multivariate experiments, optimize landing pages and conversion funnels, refine website copy, and ensure every customer interaction is optimized for performance. This is a highly cross-functional role that partners closely with Marketing, Creative, Design, Development, and Ecommerce teams to continuously improve the customer journey and maximize conversion rates.

Key Responsibilities:
- Own and manage the company's entire Conversion Rate Optimization (CRO) program.
- Develop and prioritize a strategic testing roadmap based on customer insights, analytics,



and business objectives.
- Plan, execute, and analyze A/B and multivariate tests across landing pages, product pages, checkout flows, and website funnels.
- Identify friction points throughout the customer journey and recommend data-backed improvements.
- Optimize landing pages for higher conversion, engagement, and revenue.
- Write, edit, and refine website copy focused on improving user engagement and conversion. Implement website revisions and collaborate with developers to ensure accurate deployment of changes.
- Conduct ongoing quality assurance (QA) testing to identify bugs, broken experiences, and conversion blockers.
- Perform regular website audits and glitch testing across desktop and mobile devices.
- Analyze customer behavior using heatmaps, session recordings, funnel reports, and analytics platforms.
- Measure test performance and present actionable insights and recommendations to stakeholders.

📌 CRO Manager (India)
🏢 Activate Talent
📍 India