About the Role

Publicis Media – Starcom is looking for a Performance Marketing qualified with hands-on expertise in executing and optimizing
Google Ads
and
Meta Ads
campaigns, along with a strong understanding of
brand marketing objectives
. The ideal candidate should be able to plan, execute, monitor, and optimize digital campaigns that drive awareness, consideration, and business outcomes for leading brands.

Key Responsibilities
- Plan, execute, and optimize campaigns across
Google Ads
(Search, Display, YouTube, Performance Max) and
Meta Ads
(Facebook & Instagram).
- Develop media strategies aligned with branding and marketing objectives, including awareness, reach, engagement, video views, and traffic.
- Manage campaign setup, audience targeting, bidding strategies, budget allocation, and ad scheduling.
- Monitor campaign performance daily and optimize based on KPIs such as CPM, CPC, CTR, VTR, Reach, Frequency, and Brand Lift metrics.
- Collaborate with planning, strategy, creative, and analytics teams to ensure seamless campaign execution.
- Analyze campaign performance,



generate insights, and present actionable recommendations to internal teams and clients.
- Conduct A/B testing for creatives, audiences, placements, and bidding strategies to improve campaign effectiveness.
- Ensure implementation of tracking, conversion measurement, pixels, and UTM tagging where applicable.
- Stay updated with platform features, industry trends, and best practices across Google and Meta ecosystems.
- Maintain campaign documentation, pacing reports, and post-campaign analysis.

Required Skills & Qualifications
- 3+ years of hands-on experience managing
Google Ads
and
Meta Ads
campaigns.
- Strong understanding of
branding campaigns
, digital media planning, and campaign execution.
- Experience managing budgets and optimizing campaigns for branding KPIs.
- Familiarity with Google Analytics (GA4), Google Tag Manager, Meta Events Manager, and campaign tracking.
- Strong analyti

📌 Manager- Biddable Media (Mumbai)
🏢 Publicis Groupe India
📍 Mumbai