Job Description – Digital Marketing Executive

Position - Digital Marketing Executive

Department - Marketing

Job Summary

We are looking for a creative, analytical, and result-oriented Digital Marketing Executive to manage and execute the company's digital marketing activities. The role involves planning and implementing online marketing campaigns, managing social media platforms, improving website visibility, generating quality leads, and enhancing the company's online presence.

Key Responsibilities

Digital Marketing

· Plan, execute, and optimize digital marketing campaigns across multiple online channels.

· Develop strategies to increase brand awareness, website traffic, and lead generation.

· Monitor campaign performance and recommend improvements based on data.

Social Media Management

· Create, schedule, and publish engaging content on social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and X.

· Manage daily social media activities, including responding to comments and messages.

· Increase audience engagement and grow followers organically.





Search Engine Optimization (SEO)

· Perform keyword research and implement on-page and off-page SEO strategies.

· Improve website rankings on search engines.

· Monitor website performance and suggest SEO improvements.

Paid Advertising

· Plan and manage paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.

· Optimize campaigns to improve Return on Investment (ROI) and reduce Cost per Lead (CPL).

Content Marketing

· Coordinate the creation of blogs, website content, brochures, banners, videos, and promotional materials.

· Ensure all digital content aligns with the company's branding guidelines.

Website Management

· Update website content, images, and landing pages as required.

· Coordinate with web developers to resolve website issues and improve user experience.

Email Marketing

· Create and execute email marketing campaigns.

· Maintain customer databases

📌 Digital Marketing Executive (Jogeshwari West)
🏢 Vijay Latex
📍 Jogeshwari West