We are a rapid-growing Data Analytics and AI solutions company helping businesses unlock insights, improve decision-making, and drive growth through data. We are looking for a highly driven B2B Performance Marketing Manager to build and scale our international lead generation engine.
Role Overview
The ideal candidate will be responsible for generating qualified sales opportunities from global markets through paid media, demand generation campaigns, landing page optimization, and marketing analytics.
This is a revenue-focused role where success is measured by pipeline generation, qualified leads, and business impact—not vanity metrics.
Key ResponsibilitiesDemand Generation & Lead Acquisition
- Plan, execute, and optimize international lead generation campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Remarketing Platforms
- Industry-specific digital channels
- Generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) from target markets.
- Build and optimize lead generation funnels for analytics, AI, and technology services.
Campaign Strategy & Optimization
- Conduct audience research and identify target buyer personas.
- Create and manage campaigns targeting decision-makers including CIOs, CTOs, Heads of Data, Analytics Leaders, and Business Executives.
- Optimize campaigns to improve:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion Rates
- Return on Ad Spend (ROAS)
Marketing Analytics & Attribution
- Manage and analyze campaign performance using:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- LinkedIn Insight Tag
- Google Ads Conversion Tracking
- CRM Platforms
- Ensure accurate lead attribution and reporting across marketing channels.
- Develop dashboards and reports to track campaign performance and pipeline contribution.
Landing Pages & Conversion Optimization
- Work with design and content teams to improve landing page performance.
- Conduct A/B testing on:
- Ad creatives
- Landing