About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.

About the Role

As an Associate Director, Portfolio & Content Marketing within the Software Engineering Group (SEG), you will serve as the strategic messaging anchor for one of Cognizant's most energetic and fast-growing service line groups. You will own the end-to-end content and positioning strategy across SEG's full offering portfolio — spanning AI-led Software Engineering, IT Modernization, IT Operations, and AI Assurance — ensuring consistent, compelling narratives that resonate with C-suite and enterprise buyers globally.





You will act as a trusted strategic partner to the SEG Marketing leadership, driving messaging excellence, competitive differentiation, and thought leadership across all buyer-facing channels, while overseeing content quality and consistency across the team.

In this role, you will:
- Own and maintain the messaging architecture across all SEG offerings, developing a comprehensive messaging matrix per offering — aligned by buyer persona, vertical, and pain point.
- Drive content strategy, creation, and quality, acting as a strategic partner to the Director, Service Line Marketing Leader on SEG's positioning and narrative.
- Define ABM account strategy — including account selection, tiering, and messaging angles — and brief Cognizant's central campaign structure for execution.
- Oversee the output of the Executive Communications & Social function, ensuring consistency and quality across all external-facing content.
- Prepare ana

📌 Associate Director (Bengaluru)
🏢 Cognizant
📍 Bengaluru