We are seeking a strategic and data-driven CLM (Customer Lifecycle Marketing) Manager to lead the design and execution of comprehensive lifecycle marketing strategies. The role spans two distinct audiences:
- B2C Learners: individual prospects and enrolled learners moving through awareness, acquisition, onboarding, engagement and retention.
- B2B Channel Partners: partners on our B2B platform who need to be onboarded, activated, retained and grown remotely through effective communication.
The ideal candidate brings a deep understanding of the EdTech landscape, robust analytical capabilities, and the ability to leverage marketing automation and data to drive engagement and business outcomes across both audiences.
Key Responsibilities
A. B2C — Learner Lifecycle Marketing
Lifecycle Strategy & Planning
Develop and execute a comprehensive customer lifecycle marketing strategy aligned with our business objectives. Map the complete learner journey, identify key touchpoints and moments of truth, and design targeted campaigns for each stage of the lifecycle.
Work closely with Product, Sales and Customer Success to translate learner needs and pain points into compelling marketing initiatives.
Marketing Automation & Campaign Execution
Design, implement and optimize marketing automation workflows across email, SMS, in-app messaging and web. Build segmentation strategies, develop personalized messaging and content, and set up automated nurture campaigns that guide learners through their lifecycle.
Content Development & Personalization
Oversee the creation of engaging, relevant content that resonates with learners at each stage — email content, landing page copy, in-app messaging, SMS campaigns and educational resources. Ensure content is personalized based on segments, behaviours and preferences, and consistent with our brand voice.
Engagement & Retention
Develop initiatives to drive learner engagement and reduce churn — loyalty programs, win-back camp