AI SEO / AEO Assistant Manager — India

Roles and Responsibilities
AEO Strategy & Execution
- Develop and execute redBus's AEO strategy aligned with AOP, quarterly goals, and monthly objectives, with clear KPIs around AI answer visibility, brand mention share, and citation rates.
- Build and maintain an AEO performance dashboard tracking redBus's visibility across ChatGPT, Perplexity, Google AI Overviews, Gemini, and other answer engines.
- Monitor AEO positioning across key travel, OTA, and bus/train booking platforms, tracking how leading domestic and global players are referenced in AI-generated responses.
- Define and track redBus's “Agentic Readiness Score,” measuring how well redBus's website, docs, and content are structured for AI agent consumption.

Content Optimization for AI
- Audit and optimize redBus's existing content (website, blog, docs, learn pages) for AI retrieval, ensuring structured data, transparent entity relationships, and answer-ready formatting.
- Develop content strategies specifically designed to win AI citations, including comparison pages,



FAQ schemas, definitive guides, and structured product narratives.
- Collaborate with the content team to create authoritative, entity-rich content that positions redBus as the primary source for travel, bus and train booking, and route-related topics in LLM training and retrieval.
- Implement and maintain schema markup, structured data, and semantic HTML optimizations that improve AI comprehension of redBus's content.
- Develop guidelines for RAG-optimized content architecture — defining how pages should be structured (header hierarchies, summary blocks, definition-first writing, explicit claim statements) so that retrieval systems consistently surface the most relevant redBus passage for a given query, rather than a competitor's.

Technical AEO & Website Readiness
- Work with engineering to ensure redBus's website architecture supports AI crawlers, agents, and retrieval systems, including proper robots.tx

📌 Assistant Manager (Bengaluru)
🏢 MakeMyTrip
📍 Bengaluru