About the job

Job Title: Head of Influencer Marketing

Company Name: We Do Marketing

Location: Remote

Experience required: 4-5 years

About WeDo Marketing

WeDo Marketing is an Influencer + UGC Marketing Agency working with top brands like Mamaearth, Bare Anatomy, Himalaya, Dot & Key, Purplle, Chemist at Play, and more.

On the UGC side, we collaborate with brands like Seekho, SpeakX, Supernova.ai, PlatinumRX, and Axis Max Life Insurance to create high-performing, conversion-driven content. We specialize in building relatable, high-converting short-form content through creators, trends, and strong storytelling.

Role Summary

We are looking for a strategic, execution-oriented Head of Influencer Marketing to own end-to-end influencer programs and UGC ad creation for brands. The ideal candidate will have strong agency/creative-ad experience, proven ability to scale brands via creator-led strategies, excellent client-facing skills, and a data-driven mindset. This role will work closely with the brand solutions team to decode briefs and design high-impact campaign strategies.





Key Responsibilities

1.Strategic Leadership & Growth
- Define and execute the overall influencer marketing strategy aligned with business goals.
- Build and implement growth plans to scale client brands using creator-led approaches.
- Monitor market and platform trends; recommend recent creators, formats and trends to clients.

2.Campaign Planning & Execution
- Decode brand briefs and translate them into campaign strategy, creative formats and KPI frameworks.
- Lead end-to-end execution of influencer campaigns and UGC ad production—from ideation, creator sourcing and contracting to content approval and distribution.
- Manage creator selection, negotiation, contracts, content calendars, budgets and timelines.
- Ensure quality control and compliance across creator deliverables.

3.Client & Business Development
- Prepare and present pitches/proposals/case studies and customised influencer strategies

📌 Head of Influencer Marketing (India)
🏢 WeDo Marketing
📍 India