· Lotus Dairy Products Private Limited is one of the three dairy subsidiaries of H.P Modi Group. Incorporated in 2001, Lotus Diary has become one of the leading family-owned and -operated dairies in India.
· Our values lie in our commitment towards the well-being of all our stakeholders. Our care begins from the farm level and covers everyone, from employees, investors, vendors, end-consumer and the community. As a family-owned company, we are dedicated to improving the communities where we live and work because we understand that their prosperity and well-being is critical to the success of our customer-focused business.
Role Overview
We are looking for a highly driven and strategic Senior Associate - Growth Marketing - to take ownership of performance marketing, marketplace growth initiatives, and brand GTM execution. The role will coordinate with external performance marketing agencies, Q-commerce/E-commerce platforms, and internal stakeholders to drive sustainable growth, improve market share,
and execute impactful marketing initiatives.
Key Responsibilities
· Lead and manage external performance marketing agencies across Meta, Google, marketplace ads, and Q-commerce ads.
· Drive campaign planning, optimization, reporting, and ROI tracking.
· Coordinate with Q-commerce and E-commerce platforms for on-app activations, visibility campaigns, and growth initiatives.
· Take approvals from management for platform marketing activities and ensure execution tracking.
· Drive market share growth for Lotus and Sun Village across key marketplaces.
· Collaborate with the Marketing Service Manager to create and execute GTM plans.
· Lead influencer marketing and UGC creator collaborations for brand awareness.
· Support social media growth initiatives and integrated digital campaigns.
· Prepare weekly and monthly performance reports and growth dashboards.