About the Role
We are seeking a agile, creative, and data-driven Brand Manager to lead brand strategy, product launches, market expansion, and consumer communication across India. The ideal candidate has an entrepreneurial mindset, thrives in fast-scaling environments, and is passionate about creating impact in healthcare and saving lives through innovative technology.This role blends D2C product marketing, clinical credibility building, consumer education, and large-scale brand storytelling, all aimed at positioning Spandan as Indias most trusted cardiac health companion

Key Responsibilities
1. Brand Strategy & Positioning
- Shape brand identity and messaging across consumer, clinical, and institutional segments
- Lead research to identify insights, opportunities, and cardiac care gaps
- Strengthen brand trust, credibility, and recall across markets
2. Product Marketing & NPD
- Lead GTM, positioning, packaging, and launch plans for new products
- Work with product, R&D;, supply chain, and growth teams to scale adoption




- Track product performance and drive improvements based on feedback & competition
3. Digital & D2C Growth
- Oversee brand presence across website, marketplaces, social media, influencers, CRM
- Build high-performing communication funnels for both doctors and consumers
- Collaborate with digital teams on performance marketing and conversion optimization.
4. Campaigns & Content
- Lead 360 campaigns: digital, medical, influencer, on-ground, and storytelling.
- Guide creation of high-quality videos, ads, clinical content, and patient education.
- Manage creative & digital agencies end-to-end.
5. Experiential & Healthcare Branding
- Build brand presence inside clinics, hospitals, OPDs, camps & healthcare events.
- Drive patient-facing awareness, preventive care messaging & in-clinic branding.
- Partner with medical networks, cardiology bodies & healthcare organizations.
6. Performance Marketing
- Coordinate effectively with multiple external agencies t

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