Role & responsibilities

The Earned Media Manager leads the strategic development and execution of the earned media agenda for the brand spanning influencer marketing, editorial storytelling, advocacy, affiliate, and social amplification. This role partners closely with brand, marketing, and online teams to translate brand priorities into culturally relevant, commercially impactful earned programs. They are responsible for shaping long-term influencer and media strategies, managing key external relationships, driving measurement and ROI frameworks, and mentoring junior talent within the function. As a subject matter expert, the Earned Media Manager also contributes to capability building, cross-brand collaboration, and the ongoing evolution of the earned media function within the affiliate.

Influencer & Advocacy Strategy
- Lead the end-to-end development of influencer and advocacy strategies aligned to brand priorities, launches, and commercial goals
- Identify and nurture high-impact influencer and creator relationships across tiers (macro, micro, UGC, affiliate), ensuring relevance,



diversity, and long-term brand fit
- Act as the primary liaison with influencers and creator communitiesensuring clear communication, alignment on brand tone, and consistency in experience
- Negotiate and manage contractual partnerships for paid talent, securing robust value through deliverables, usage rights, and cost-efficiency
- Proactively evolve the influencer database based on campaign needs, audience shifts, platform trends, and brand evolution
- Translate campaign objectives into insight-led influencer briefs with clear KPIs, including EMV, engagement rate, and ROI
- Collaborate with consumer marketing and online teams to define performance targets per program and assess impact using data-led ROI proxies
- Leverage influencer storytelling to drive cultural relevance, editorial traction, and brand authoritybalancing visibility with meaningful value creation
- Monitor industry s

📌 PR & Communication Manager-Leading Luxury Retail MNC-BKC,Mumbai
🏢 Vsquare Consultants
📍 Mumbai