Designation: Marketing Executive Lead Generation

Department: Sales Marketing

Job Summary: We are seeking an energetic and result-orientated marketing executive specialising in B2B Lead Generation. The candidate will be responsible for identifying potential customers, initiating contact through multiple channels, qualifying leads, maintaining CRM data, and supporting business development initiatives.

The ideal candidate should have excellent communication skills, confidence in speaking with customers, and experience using LinkedIn Sales Navigator, exhibitions, digital platforms, and cold outreach.
Lead Generation
- Generate qualified B2B leads through multiple channels.
- Research target industries and identify potential customers.
- Build and maintain customer databases.
- Generate leads from:
- LinkedIn
- Company websites
- Google research
- Exhibitions
Customer Outreach
- Cold calling prospective customers.
- Sending introductory emails.
- LinkedIn messaging.
- Follow-up calls.
- Schedule meetings for Sales Engineers.
- Coordinate product presentations.
Customer Engagement




- Understand customer requirements.
- Introduce Mechtex products.
- Record customer requirements.
- Identify buying opportunities.
- Qualify prospects
Exhibition Activities

Before Exhibition
- Visitor research
- Meeting scheduling
- Customer invitations

During Exhibition
- Lead collection
- Customer interaction
- Product explanation
- Lead qualification

After Exhibition
- Lead follow-up
- Meeting scheduling
- CRM updates
- Monthly reporting
CRM Management
- Maintain customer database.
- Update interaction history.
- Track lead status.
- Maintain follow-up schedules.
- Generate weekly reports.
Market Research
- Competitor analysis.
- Industry trend monitoring.
- Current application research.
- Target account identification.
Coordination
- Coordinate with
- Sales Team
- Marketing Team
- Design Team
- Production Team
- Management

for customer requirements and follow-ups.
Required Qualifications

📌 Marketing Executive (Mumbai)
🏢 Motion Drivetronics
📍 Mumbai