Job Title: Assistant Manager - Performance Marketing

Location: Gurgaon (Work from Office)

Department: Marketing & Growth

Reporting to: D2C Lead

Experience: 1.5+ years post MBA or 4+ years post BTech

Education: Tier-1 College Preferred (IIM, IIT, ISB, NIT, FMS, etc.)

About GOBOULT:

GOBOULT is one of India's leading consumer tech brands, redefining the wearables and audio segment. Anchored in innovation and a digital-first D2C approach, we're on a mission to build a beloved lifestyle brand powered by data, design, and deep consumer insight.

Role Summary:

We are seeking a dynamic Performance Marketing Manager to lead our digital customer acquisition efforts and drive D2C platform growth. The ideal candidate should bring a rare blend of analytical expertise and creative problem-solving, with hands-on experience in the D2C landscape.

Key Responsibilities:

Performance Marketing & Acquisition:
- Plan, execute, and continually optimize paid campaigns across Google Ads, Meta (Facebook/Instagram) Ads, YouTube, and Affiliate channels.




- Manage and track performance marketing budgets with a sharp focus on ROI, CAC, ROAS, LTV, and conversion funnel metrics.
- Liaise with creative and product teams to deliver impactful ad creatives and high-converting landing pages.
- Perform regular A/B testing, campaign scaling, and real-time optimization based on data insights.

D2C Growth & Ecommerce Management:
- Drive holistic growth for boultaudio.com and app: traffic, conversion rates, and revenue.
- Partner with design, tech, and product teams to enhance the user journey, AOV, cart-to purchase rates, and site performance.
- Own merchandising, product visibility, and in office promotional strategy.
- Utilize CRM tools (email, SMS, push) to boost retention and repeat purchases using consumer data.

Analytics & Reporting:
- Develop and maintain marketing dashboards using tools such as Google Analytics (GA4), GTM, and -Meta Business Manager.
- Monitor and report campaign KPIs (daily

📌 Assistant Manager- Performance Marketing (Gurugram)
🏢 Exotic Mile
📍 Gurugram