Marketing Strategy & Planning
- Develop and implement comprehensive marketing strategies for Life Science, Diagnostic and Fine chemicals.
- Collaborate with sales teams to align marketing strategies with business goals and lead generation targets.
- Conduct market research/assessment to identify current opportunities, customer preferences, and competitive activities.

Branding & Product Positioning
- Manage and enhance MP Biomedicals' brand image in the Indian market.
- Create targeted messaging that communicates the value proposition of MP Biomedicals' products to different customer segments.
- Design and launch campaigns to increase brand awareness and product visibility across various platforms.

Lead Generation & Conversion
- Collaborate with the sales team to develop and execute lead generation initiatives.
- Track lead conversion rates and analyze the effectiveness of marketing activities in driving sales.
- Use CRM system ZOHO to manage leads and measure campaign success.

Content Creation & Management
- Oversee the creation of high-quality marketing materials,



including brochures, presentations, email campaigns, and website content.
- Work with cross-functional teams to develop content for product launches, webinars, and trade shows.
- Write and publish compelling LinkedIn and social media posts to engage with the scientific community.

Digital Marketing & Online Presence
- Develop and manage digital marketing strategies, including SEO, SEM, content marketing, and social media campaigns.
- Leverage tools like LinkedIn, Instagram, and other digital platforms to reach target audiences.
- Monitor and analyze digital campaign performance metrics to optimize reach and engagement.

Event Management
- Plan and execute events such as webinars, roadshows, trade shows, exhibitions, and product launch events.
- Coordinate logistics, promotion, and post-event follow-up to ensure maximum engagement.
- Measure the impact of events on lead generation and customer engagement.

📌 Marketing Manager (Thane)
🏢 MP Biomedical India
📍 Thane