Job Responsibilities:

? WebEngage Orchestration: Own the day-to-day execution, segmentation, and channel orchestration across email, push notifications, in-app messaging, WhatsApp, and SMS.

? Lifecycle Journey Mapping: Build, deploy, and continuously optimize advanced, non-generic automated journeys for onboarding, early activation, habit formation, and win-back.

? Loyalty & Reactivation: Set up and monitor our loyalty tier logic (Elite progression) and run aggressive campaigns to reactivate dormant segments.

? Rigorous Experimentation: Run a disciplined A/B testing cadence with proper holdout groups to measure actual incremental lift and revenue—not just vanity metrics like opens and clicks.

? Persona Segmentation: Build and localize data segments based on user personas (Creators, SMBs, Agencies), geographies, and spend tiers.

? CRM Stack Health: Guard deliverability, domain reputation, user fatigue limits, and compliance protocols as fiercely as you do conversion numbers

Key Skills: Mandatory:

? The Tech Stack: Deep,



hands-on fluency with WebEngage (or equivalent enterprise platforms like MoEngage / CleverTap). You know how to set up events, triggers, and custom attributes.

? Global Exposure: Proven track record of running lifecycle campaigns targeted at competitive international markets.

? Move the needle on signup-to-first-campaign and first-to-third-campaign user progression within a strict 30-day window.

? Ensure all retention programs are thoroughly diagnosed using data before they are designed—no copypaste journeys.

? Maintain absolute data accuracy and transparent attribution across all lifecycle user funnels.

Target Industry: Open

Gender: Open

Experience: 1-2 years of hands-on experience as a Lifecycle, CRM, or Retention Marketing operator/growth personnel

Job Location: Andheri East, Mumbai

Working Days: 5 days

Work Timings: 10am to 7.30

Qualification: B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent) or

MBA/PGDM from Tier 1 insti

📌 Growth & Retention executive(Tier 1 College) (Mumbai)
🏢 Morpheus Human Consulting
📍 Mumbai