Product Manager Digital Products (Field Adoption & Business Impact)
Reports to: Head of Digital & AI | Location: Chennai / Noida, with ~20% field travel | Experience: 48 years | Type: Full time
Role Summary
This role owns the adoption, user experience, and measured business impact of the digital, analytics, and AI products built for a nationwide field sales organisation. The internal users - field sales teams spread across multiple states - are the customers of everything we build. The mandate is not to ship features; it is to ensure every platform, MIS, and AI recommendation is operationalized on the ground, used consistently, and delivers quantified P&L; and working-capital outcomes. Equally, the role is responsible for channelling on-ground intelligence back into our data and AI systems so recommendations keep improving in accuracy and relevance.
Key Projects You Will Own
Demand forecasting P&L; improvement: Operationalising forecast outputs into sales planning, inventory positioning, and scheme decisions; closing the loop between forecast accuracy and field reality.




Spend allocation intelligence: Driving usage of ad-spend and scheme-allocation recommendations; measuring lift versus legacy allocation methods.
¢ Product mix optimisation: Adoption of recommendations balancing new/patented product push versus generic mix at territory and dealer level.
¢ Credit risk & bad-debt reduction: Rollout of dealer credit-intelligence scoring into credit decisions; tracking bad-debt and DSO movement attributable to the product.
¢ Collections assistance: Field rollout of tech/AI-agent-assisted collection workflows; measuring collection efficiency and cycle-time improvement.
Expectations & Responsibilities
*Adoption & Change Management*
¢ Own end-to-end rollout of every product release across the field organisation: communication, training (in-person and remote), champion networks, and escalation paths.
¢ Define and track adoption metrics (activation, weekly active usage, depth of

📌 Product Manager (Chennai)
🏢 Tropical Agrosystem
📍 Chennai