Company Description
afdindia is a test preparation center specializing in coaching for NIFT, NID, UCEED, CEED, NATA, and JEE Paper 2 entrance exams. These exams lead to admission to prestigious Design and Architecture colleges across India. The institute focuses on structured coaching, industry-relevant guidance, and exam-oriented training. Applicants joining afdindia will be part of an education environment that supports students in building creative careers while maintaining robust academic standards.

Role Description
The Social Media Marketing Manager role is a full-time, on-site position based in Kochi. The person in this role will plan, create, and manage content for various social media platforms to increase brand awareness and student engagement. Daily responsibilities include developing social media campaigns, optimizing posts for reach and interaction, monitoring analytics, and responding to audience queries and comments. The role also involves coordinating with academic and counseling teams to promote courses, success stories, events, and important exam-related updates.



The Social Media Marketing Manager will actively contribute to the overall digital marketing strategy to drive inquiries and enrollments.

Qualifications
- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills for managing and growing multiple platforms.
- Candidates should possess solid Content Strategy skills to plan and organize campaigns, posts, and long-term brand messaging.
- Candidates should possess effective Communication skills for clear, engaging messaging and collaboration with internal teams.
- Candidates should possess Digital Marketing skills to integrate social media efforts with wider online campaigns and performance tracking.
- Experience in education, test preparation, or youth-focused brands is preferred.
- Ability to analyze social media metrics, use relevant tools, and adjust strategies based on data.
- Strong written Engli

📌 Social Media Marketing Manager (Kochi)
🏢 afdindia
📍 Kochi