Brand & Marketing Manager

Location: Bengaluru (Remote applicants across India are welcome)

Build a Brand That Matters.

At CareOff, we're not just marketing a productwe're building a trusted care ecosystem that helps families find reliable care when they need it most.

We're looking for a Brand & Marketing Manager who combines creativity with analytical thinking, storytelling with performance marketing, and strategy with execution. If you enjoy building brands from the ground up, experimenting with growth strategies, and creating campaigns that make a real impact, this role is for you.

What You'll Own

As our Brand & Marketing Manager, you'll lead CareOff's growth journey by:

Brand Strategy & Growth
- Define and execute CareOff's overall brand and marketing strategy.
- Position CareOff as India's most trusted care platform.
- Build long-term brand awareness, credibility, and customer loyalty.

Marketing Campaigns
- Plan and launch high-impact marketing campaigns across digital and offline channels.
- Drive successful go-to-market strategies for new city launches.




- Collaborate with internal teams to ensure consistent brand messaging.

Digital Marketing
- Own Meta Ads, Google Ads, SEO, SEM, and performance marketing initiatives.
- Plan, execute, and optimize customer acquisition campaigns.
- Manage marketing budgets to maximize ROI.

Content & Brand Storytelling
- Lead content strategy across social media, blogs, videos, email campaigns, and PR.
- Build engaging stories that connect emotionally with families and caregivers.
- Strengthen CareOff's online presence through impactful communication.

Analytics & Growth
- Monitor marketing KPIs, campaign performance, CAC, ROAS, conversion rates, and customer insights.
- Use data to optimize campaigns and identify new growth opportunities.
- Run experiments and implement cutting-edge growth initiatives.

Leadership & Collaboration
- Work closely with founders to shape the company's growth roadmap.
- Coordinate with design

📌 Brand & Marketing Manager (Bengaluru)
🏢 Careoff Caregivers
📍 Bengaluru