Designation: Executive - ASO, Newton
Office Location: Gurgaon
Position Description:
An exciting prospect for a fresh graduate to build a career in App Store Optimization (ASO). You will work closely with ASO team to learn and execute organic growth strategies, keyword optimization, and cross-functional collaboration across multiple global markets. This role is designed to develop your ASO skill set from the ground up, with structured mentorship and hands-on exposure to real client accounts.

Primary Responsibilities
- Assist in planning and executing ASO strategies for apps across global markets including India, Southeast Asia, LATAM & GCC, under the guidance of senior team members
- Support collaboration with Apple Search Ads (ASA) teams to understand keyword overlaps and paid-organic synergy
- Work with design and product teams to help develop creative assets such as app icons, screenshots, and promotional videos, and assist in tracking A/B testing results
- Conduct keyword research, assist with metadata updates, and learn to use industry-leading ASO tools such as AppTweak,



Sensor Tower, AppRadar, or Apptopia
- Support competitive analysis and category benchmarking to help identify keyword gaps and optimization opportunities
- Learn end-to-end ASO management across Google Play Console and App Store Connect, including exposure to CPP/CSL optimization, localization, and pre-order/event features
- Assist the sales team by helping prepare ASO Health Checks and audits for prospective clients
- Help document optimization impact and contribute to performance reports for internal stakeholders and clients
- Support senior specialists in managing client accounts, gradually taking on more ownership as skills develop
- Contribute fresh ideas to grow organic market share through improved user experience and emerging ASO practices

Required Skills
- Bachelor's degree in Marketing, Business, Engineering, or a related field (2025/2026 graduates welcome)
- 0–1 years of experien

📌 Executive - ASO, Newton (Gurugram)
🏢 Affle
📍 Gurugram