The Junior Copywriter must have a basic understanding creative departmental procedures, such as routing, print production protocols, usage rights of stock images for layout, etc. Daily responsibilities include working with a art director to generate and execute creative concepts from ideation through finished product.
- Work must adhere to clients marketing strategies and objectives, meeting deadlines within budget on client projects.
- Helps perform research (general lit searches as well as specific topic research) via internet and other resources.
- Assists art director partner in analyzing and interpreting data.
- Contributes innovative ideas appropriate to the clients marketing strategy
- Develops understanding of audience needs and targets designs and tone styles to appropriately meet them.
- Produce tone and style for copy on the assigned project that is complementary to the layout and art.
- Understands and implements agency/client review and routing systems; makes revisions to agency copies, identifies problems or inconsistencies,



solves problems by reviewing with supervisor/account services.
- Participates with creative and brand team to develop multiple concepts/campaigns for assigned products/projects.
- Must be able to develop a range of creative executions for each project and be able to effectively collaborate with art director partner to ensure that words and image work together to support the concept.
- Logically organizes content material from a range of sources to create a compelling narrative/story flow.
- Ability to adapt concept to all mediums.
- Communicates with team members at all times regarding deadlines, revisions, quality control and recent work.
- Makes sound, timely decisions regarding need to change work in progress and reports them to supervisor.
- Work with art director to support creative approaches to communicate Brand personality and tone for both the overall campaign and individual materials.

📌 Copywriter (Mumbai)
🏢 PivotRoots
📍 Mumbai