We are seeking for a Dynamic qualified for our Product Management team for our Hospital Division - Domestic Brands.
Role & responsibilities
1. Brand Strategy & Portfolio Management
- Develop annual brand plans aligned with business objectives and growth targets.
- Identify market opportunities across segments
- Drive positioning based on scientific differentiation
- Manage product lifecycles
- Manage forecasting, inventory planning, and SKU rationalization.
2. Scientific & Clinical Marketing
- Convert clinical evidence into impactful marketing materials (detail aids, visual aids, monographs, CMEs).
- Work with medical affairs to ensure scientific accuracy and regulatory compliance.
- Support development of study-based campaigns and publication amplification.
- Partner with Medical Affairs for Advisory board Meetings, Protocol development.
- Create training modules for the sales team on product science and competitive differentiation.
3. Hospital Mapping & Brand Entry Strategy
- Understanding on Hospital Working Potential mapping & Different centers.
- Working closely with Hospitals for Protocol development, cross talks with different specialties (inter disciplinary teams)
- Activating the different centers within the hospitals- IP/ OP/ Dialysis/ Onco units etc.
4. Field Force Enablement
- Develop promotional inputs, campaign briefs, and launch toolkits.
- Conduct cycle meetings and field training programs.
- Track secondary sales, prescription generation, and Prescribers
- Monitor ROI of campaigns and optimize resource allocation.
5. KOL Engagement
- Collaborate with Super Specialty doctors (Intensivists, Onco, Nephro, Gastro & dieticians)
- Support advisory boards, symposiums, and conference activations, CMEs, round tables, and scientific meets.
- Build advocacy around clinical protocols and nutrition pathways.
- Identify regional influencers to strengthen Brand Advocacy
6. Market & Competitive Intelligence
- Track competitor activities across different s