REPORTS TO : Cluster Head/Regional Head – Branch Banking
REPORTING INTO
Direct Reporting
- RM
- BDE/AAM/AM
Dotted line reporting of
- BOO/BOSM
- ROLE PURPOSE & OBJECTIVE
- This role is responsible for driving the entire business targets for liabilities assigned to the branch; Manage exceptional customer service, proactive sales environment and efficient branch operations, while adhering to regulations/compliance requirements; Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services; Oversee branch operations, cash management and service quality; work closely with product and marketing teams to drive campaigns at their branches.
- The incumbent monitors daily performance of branch staff and manages a team of 5 to 7 employees.
- This role is applicable only to Gold & Silver Branches.
- SIZE OF THE ROLE
FINANCIAL SIZE
NON-FINANCIAL SIZE
- Entire liability target for the branch
- CASA Book – as per the branch
- TASC Book – as per the branch
- BB-FIG Book – as per the branch
- Segment wise book (NR, Senior Citizen, HNI etc) – as per the branch
- Number target for all the respective products.
- CA
- SA
- TASC
- Snr Citizen
- HNI
- NR
- KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business
- Implement branch specific marketing & communication strategies to continuously strengthen the Ujjivan brand.
- This role is responsible for driving the entire business targets for liabilities assigned to the branch.
- Manage exceptional customer service, proactive sales setting and efficient branch operations, while adhering to regulations/compliance requirements
- Focus on retaining existing customers, increasing the customer base and cross-selling Ujjivan’s products and services
- Oversee branch operations, cash management and service quality; work closely with
📌 Branch Manager (Rajkot)
🏢 Ujjivan Small Finance Bank
📍 Rajkot
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