13 Aug
|
NC MEDICAL COLLEGE & HOSPITAL
|
Panipat
13 Aug
NC MEDICAL COLLEGE & HOSPITAL
Panipat
Job Summary
The Marketing Executive is responsible for promoting the hospital's healthcare services, increasing patient footfall, strengthening the hospital's brand image, developing relationships with referring doctors and corporate clients, and implementing marketing strategies to achieve business growth. The role requires regular field visits, coordination with internal departments, and execution of promotional activities while ensuring compliance with healthcare ethics and regulations.
Key Responsibilities
Business Development
- Promote the hospital's clinical services to doctors, clinics, diagnostic centers, industries, corporates, NGOs, educational institutions, and government organizations.
- Identify and develop new business opportunities to increase patient referrals.
- Build and maintain relationships with referring physicians and healthcare professionals.
- Generate leads for health packages, diagnostic services, specialty consultations, and surgical procedures.
- Achieve monthly and annual business development targets.
Marketing & Brand Promotion
- Execute marketing campaigns across online and offline platforms.
- Organize health camps, awareness programs, CME (Continuing Medical Education) events, and community outreach activities.
- Coordinate promotional events, exhibitions, and public health awareness initiatives.
- Distribute brochures, promotional materials, and service information to target audiences.
- Promote recent departments, consultants, and healthcare services.
Corporate Relations
- Develop relationships with corporate organizations for employee health check-up programs.
- Coordinate corporate tie-ups, insurance companies, TPAs, and institutional clients.
- Follow up on corporate proposals, agreements, and service delivery.
- Maintain excellent relationships with existing corporate clients.
Digital Marketing Support
- Coordinate with digital marketing agencies or internal teams.
- Assist in managing social media campaigns and website con
📌 Marketing Executive (Panipat)
🏢 NC MEDICAL COLLEGE & HOSPITAL
📍 Panipat