Content Marketing Specialist (Kolkata)

Content Marketing Specialist (Kolkata)

13 Aug
|
ReachX Group
|
Kolkata

13 Aug

ReachX Group

Kolkata

We are a growing IT services company helping businesses build custom software, AI solutions, web applications, mobile apps, cloud solutions, and digital products. We're looking for a creative Content Marketing Specialist who can simplify technical concepts into engaging content that generates leads and builds our brand.

Responsibilities
- Create high-quality content for LinkedIn, blogs, website, newsletters, and email campaigns.
- Develop content around software development, AI, automation, cloud, web development, mobile apps, and technology trends.
- Plan and maintain a monthly content calendar.
- Create engaging LinkedIn posts that increase reach and generate inbound leads.
- Write SEO-friendly blog articles and landing page content.
- Work with designers to create graphics, carousels, and marketing materials.
- Create scripts for short-form videos and product demos.
- Collaborate with sales and technical teams to understand customer pain points.
- Measure content performance using analytics and improve strategies.
- Research industry trends and competitor content.

Requirements




- 2+ years of experience in content marketing or content creation.
- Experience writing for B2B technology or IT services companies.
- Excellent English writing and communication skills.
- Understanding of SEO best practices.
- Experience with LinkedIn marketing.
- Familiarity with AI tools such as ChatGPT, Claude, Gemini, or similar.
- Experience with Canva, Figma, or Adobe Creative Suite is a plus.
- Basic understanding of software development lifecycle and contemporary technologies is preferred.

Nice to Have
- Experience creating video content or reels.
- Knowledge of WordPress.
- Email marketing experience.
- Google Analytics or Search Console knowledge.
- Experience with HubSpot or similar CRM.

What You'll Create
- LinkedIn posts
- Technical blogs
- Case studies
- Whitepapers
- Website content
- Email campaigns
- Video scripts
- Customer success stories
- Infographics
- Sales enablement

📌 Content Marketing Specialist (Kolkata)
🏢 ReachX Group
📍 Kolkata

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