Duration:
Full-time Internship (no part-time/partial), 3–6 Months, with potential to convert to a long-term role

The Role

We're looking for someone who lives in culture and can turn that instinct into content that actually moves the needle. Every idea we put out has to be Relevant (it belongs in the conversation happening right now), Relatable (it feels like it's speaking to one person, not a brand), and built for Distribution (it's shaped for how the platform actually spreads content, not just how it looks). This is a creative strategy and platform-knowledge role, not an admin role. You'll spend your time understanding what our audience is watching, why it's working, and translating that into ideas, hooks, and edits for Instagram and YouTube. If you can read the algorithm as well as you can read a room, this is for you.

Key Responsibilities

Strategy & Culture

● Track and decode emerging trends, formats, music, and cultural moments across India, UAE, and UK audiences.

● Study our audience: what they watch, why they stop scrolling, what makes them share,



and turn that into a point of view, not just a report.

● Shape the content strategy and calendar for Instagram and YouTube around what's genuinely relevant to the traveller we're speaking to.

● Keep a running pulse on competitor and category content: what's landing, what's not, and why.

● Catch viral trends and momentary banter quick enough to jump in while they're still relevant.

● Bring hands-on experience scaling followership, reach, and subscribers on a channel or account.

Creative

● Develop original hooks, scripts, concepts, and briefs for reels, shorts, and YouTube formats.

● Pitch new formats and series ideas rooted in culture, not templates, built to be relatable, not corporate.

● Collaborate on creator briefs so the ideas we hand off are sharp enough to execute without losing the plot.

Platform & Algo Production

● Build a working knowledge of how Instagram and YouTube actually distribute conte

📌 Creative Strategy (Gurugram)
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📍 Gurugram