Role & responsibilities

Content Creation & Editorial
- Research, write, and edit high-quality long-form content including blog posts, whitepapers, curriculum guides, webpage content and thought leadership articles
- Develop marketing content across channels including landing pages, email campaigns, social media copy, brochures, and digital ads
- Maintain a consistent brand voice across all written materials in alignment with Campus and Parent Companys style guidelines
- Collaborate with subject-matter experts (educators, leadership) to produce authoritative, accurate, and engaging content
- Adapt content for diverse audiences prospective families, educators, partners, and institutional stakeholders

SEO & AISO Strategy
- Lead keyword research, content gap analysis, and on-page SEO optimisation across GSG's web properties
- Apply AI Search Optimisation (AISO) principles to ensure content surfaces in AI-generated answers, featured snippets, and answer engine results (AEO)
- Implement structured data / schema markup (FAQ, HowTo, Course, EducationalOrganization)



to maximise AI discoverability
- Write and optimise AEO answer blocks concise, authoritative responses designed to be cited by AI models and answer engines
- Monitor and analyse search performance using tools such as Google Search Console, Ahrefs, SEMrush, and Screaming Frog; translate insights into actionable content improvements
- Stay current with algorithm updates, generative search developments, and emerging AISO best practices

Content Strategy & Planning
- Contribute to the development and execution of the annual content calendar aligned to Campus enrolment cycles, campaigns, and brand milestones
- Support SEO-driven website architecture decisions including internal linking, pillar-cluster content models, and taxonomy planning
- Conduct competitor content benchmarking and deliver insights to the wider marketing team
- Collaborate with design, digital, and social teams to ensure integrated content deliver

📌 Content Writer (Mumbai)
🏢 Global Indian International School (GIIS)
📍 Mumbai