Overview
About Astra
Astra is building mission-critical infrastructure for moving money at scale. Our platform processes billions in annual transaction volume with 99.9%+ uptime, powering real-time transfers, bank debits, card disbursements, and complex financial compliance systems. We provide APIs and automation tools that enable businesses to move money programmatically while maintaining strict regulatory requirements.
The Role
As Astra's first Demand Generation & ABM Manager, you will be at the center of how we bring our payments infrastructure to market. This is an chance to run integrated campaign strategy and execution in support of pipeline growth. You will own the planning, orchestration, and performance of campaigns built to generate pipeline for the business, across LinkedIn, email, ABM, and field.
You will translate our content, events, and product launches into cohesive, cross-channel campaigns that align marketing, sales, and customer goals. Drawing on an existing library of whitepapers, ebooks, and case studies,
your focus will be turning what we've built into demand, and creating the campaign-level assets, ad copy, nurture sequences, and social posts, that carry those campaigns to market.
As the connective tissue across teams, you will make sure campaigns are tightly integrated, well-timed, and optimized for business impact. This role is perfect for someone with the marketing expertise to drive results today and the initiative to run campaigns independently, from plan to pipeline. You’ll take a goal, scope the approach, and run with it.
What You’ll Do
- Campaign Strategy & Execution: Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline.
- Account-Based Marketing: Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales.
- Campaign Operations
📌 Demand Generation Manager (India)
🏢 ASTRA
📍 India