We are looking for a sharp, empathetic, and execution-oriented Category Manager (Demand side) to scale our B2B2C business through a growing network of channel partners with a sharp focus on long-tail and smaller partners spread across Tier 2, 3, and 4 towns in India. Our tech-enabled channel partner model enables us to reach students/learners through trusted local partners; this role sits at the heart of that engine, ensuring that the channel network is continuously onboarded, activated, and growing.
Tech and product features are central to how we scale this model and the ideal candidate must be comfortable leveraging platform capabilities
to drive partner productivity and student outcomes. This is not a desk job. You will be on the ground understanding nuanced partner and student/learner needs, directing the sales team with data-backed strategies,
and working cross-functionally to build a scalable demand machine. If you can think at 30,000 ft, execute at ground level, and use AI tools to stay ahead — this role is for you.
Key Responsibilities
B2B2C Channel Strategy & Demand Growth
Own the demand strategy for long-tail and smaller channel partners in Tier 2/3/4 markets, with a clear understanding that the end objective is student/learner acquisition and retention through these partners. Design cohort-specific growth frameworks and ensure the B2B2C model is scaling efficiently — with tech-product features driving partner productivity and student/learner experience at every stage.
Partner Onboarding & CLM Engagement
Drive end-to-end CLM (Channel Lifecycle Management) for channel partners — from onboarding and first activation to sustained engagement and revenue growth. Define and implement go-to-market playbooks for new partner segments, incl
📌 Category Manager (Gurugram)
🏢 Herox
📍 Gurugram
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.