Lead and manage sales operations within the assigned territory, ensuring the achievement of sales targets for MS, HSD, Lubes, and Non-Fuel Retail (NFR) products, maintaining high standards of quality and safety, and fostering strong relationships with franchisees and customers.
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1. Sales - Develop and execute Retail Outlet (RO)-wise sales strategy to ensure achievement of the annual sales target of the assigned territory, for MS, HSD, Lubes, and Non-Fuel Retail (NFR) products. - Monitor sales performance at every assigned RO to ensure alignment with plan. - Provide actionable insights and recommendations for franchisees to improve sales outcomes. - Establish robust relationships with existing customers at retail outlets to drive secondary sales. - Identify prospective customers for retail outlets to drive sales growth. - Identify new business opportunities and design tailored deals for high-volume customers. - Conduct market research and competitor analysis to stay informed about industry trends and market conditions. 2.
Franchisee Management - Monitor and manage inventory levels at ROs to prevent stockouts and overstocking of products. - Support ROs for timely receipt of ordered products, and coordinate with depot managers, transporters, when required. - Facilitate infrastructure development and modernization activities at ROs, where required. - Ensure timely communication and facilitate implementation of newly launched promotional schemes to beneficiary ROs. - Lead efforts to revive inactive retail outlets by identifying the root cause for inactivity and taking action. 3. Quality and Safety Compliance - Inspect retail outlets periodically to ensure adherence to quality, safety, and regulatory norms. - Record key quality parameters of products at ROs during routine inspections and perform corrective action in case of non-compliance. - Ensure the renewal and maintenance of statutory licenses from regulatory bodies. 4. Others - Coordinate with equipment