Are you passionate about scaling mobile games and turning data into growth?
We're looking for a Growth / User Acquisition (UA) Manager to help bring Mood Boost's mobile games to millions of players worldwide. You'll own user acquisition strategy, optimize marketing performance, collaborate with creative teams, and drive sustainable, profitable growth.
If you enjoy testing, analyzing, and scaling campaigns across multiple ad networks, we'd love to hear from you.
What You'll Do
? User Acquisition
* Plan, launch, and optimize campaigns across Meta, Google Ads, TikTok, Unity Ads, and AppLovin
* Manage UA budgets and continuously improve campaign efficiency
* Optimize key metrics including CPI, ROAS, and LTV
* Identify and scale high-performing campaigns globally
? Creative Strategy
* Partner with artists and creative teams to develop engaging video and playable ads
* Run creative experiments and A/B tests
* Identify winning creatives and scale successful concepts
? Analytics & Optimization
* Monitor and analyze campaign performance using key metrics such as:
* Analyze cohorts and player behavior
* Make data-driven decisions to improve marketing performance
? Growth & Store Optimization
* Develop organic and viral growth initiatives
* Optimize App Store Optimization (ASO) for both the App Store and Google Play
* Continuously explore current acquisition channels and growth opportunities
Requirements
Success Metrics
You'll be measured by:
User Acquisition
* Cost Per Install (CPI)
* Install Volume
* Return on Ad Spend (ROAS)
Unit Economics
* LTV / CPI Ratio
* Payback Period
Creative Performance
* Click-Through Rate (CTR)
* Installs Per Mille (IPM)
* Creative Win Rate
What We're Looking For
Required
* 2+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing
* Hands-on experience with major advertisin
📌 Growth User Acquisition (India)
🏢 Ant-Tech
📍 India
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