Company Description
Advantex Battery is Eastern India’s first lithium battery manufacturer, specializing in high-performance, long-life, and safe battery solutions. The company designs and produces battery packs for electric 2-wheelers and 3-wheelers, as well as storage and backup applications such as solar storage and UPS systems. With an annual production capacity of 120+ MWh, Advantex is one of the largest manufacturers in the region. The organization works with both NMC and LFP chemistries and multiple cell types, including prismatic. Advantex also integrates high-quality BMS technology that supports quick charging and offers smart BMS options with Bluetooth-enabled app data on request.
Role Description
The Marketing Manager is a full-time, on-site role based in Kolkata and Dhulagarh, responsible for developing and executing marketing strategies to strengthen Advantex Battery’s brand and drive business growth. This role includes planning and managing integrated marketing campaigns, overseeing digital and offline marketing initiatives,
and coordinating product launches for EV and energy storage solutions. The Marketing Manager will analyze market trends, competitor activities, and customer insights to identify opportunities and refine positioning. Daily responsibilities include creating marketing content, managing social media and online presence, collaborating with sales and product teams, and tracking campaign performance against defined KPIs. The role also involves managing external agencies and vendors, supporting participation in industry events, and preparing regular marketing reports for leadership. The role will also require travel and on-site oversight of key initiatives across content preperation, production and implimentation.
Qualifications
- Candidates should possess skills in marketing strategy, brand positioning, and campaign planning.
- Candidates should possess skills in digital marketing, social media management, and online advertising.
- Candi