1. Team Leadership & Performance Management
- Lead, guide, and coordinate with all branch team members (sales, accounts, and operations) to ensure daily tasks and targets are met.
- Review daily reports from:
- Accounts Team (cash balance, gold movement, interest collected, repledging)
- Sales Team (leads generated, conversions, renewals, takeovers)
- Set and assign daily/weekly/monthly sales targets for the sales team.
- Monitor individual and team KPIs, offering support and interventions where needed.

2. Sales & Business Development
- Drive branch performance to achieve or exceed monthly sales and loan disbursement targets.
- Plan and execute local offline marketing campaigns such as:
- Village camps
- Tie-ups with jewelers and self-help groups
- Festival-based promotions
- Encourage team participation in customer acquisition and retention activities.

3. Daily Review & Coordination
- Conduct daily morning hurdle meetings with the team for:
- Reviewing the previous day's performance
- Discussing pending recoveries
- Aligning on daily goals and strategies




- Hold recovery meetings to track overdue accounts and support recovery team coordination.

4. Operational Oversight
- Ensure smooth functioning of the branch by:
- Verifying daily cash and gold balances
- Overseeing gold appraisal, disbursement, and documentation
- Ensuring proper repledging and refinancing processes
- Coordinate with the operations inside and outside executives for timely task completion.

5. Resource & Asset Management
- Ensure sufficient cash availability for daily operations, including loan disbursal and renewals.
- Maintain the branch infrastructure, assets, and security (CCTV, vault, furniture, etc.).
- Ensure the branch has sufficient stock of marketing materials, forms, and office supplies.

6. Customer Experience & Relationship
- Ensure excellent customer service standards across all interactions.
- Resolve escalated customer complaints promptly and professionally.
- Promote customer lo

📌 Senior Branch Manager (Thoothukudi)
🏢 UGS Group of Companies
📍 Thoothukudi