Job Title: Social Media Manager (aka Vibe Marketer)
Brand: VRO by Sawariya group (Website: www.thevro.ai) (Instagram: @vro.ai) Experience: 2 to 4 years
Location: Mumbai - Kurla West - Kanakia Zillion
About the brand
VRO by Sawariya Group is building India’s first conversational-AI lifestyle marketplace for men, designed around how men actually live, shop, and make decisions.
A brand rooted in culture, individuality & intentionally rejects aspirational perfection & loud masculinity. VRO's AI - speaks like a trusted BRO who makes things easier, smarter, and more relevant without trying too hard to everyday men navigating work, fitness, grooming, style, and well LIFE>>>.
Role Overview
You’ll work closely with the Marketing Lead to plan & design content, manage calendars, support influencer collaborations, and help execute brand IPs, events, and campaigns.This is not just a planning role - it’s about making things happen on time.
What You’ll Do
● Craft social media strategies for VRO’s social media platforms like Instagram, YouTube, LinkedIn & X
● Create content calendar across platforms & manage posting
● Craft & Manage campaigns on META Ads & Google Ads (Understanding of SEO & targeting)
● Manage end-to-end Influencer collaborations (barter+paid)
● Assist the Marketing lead in execution of events, brand IPs & partnerships
● Track & maintain content performance reports for real time content optimisations
Qualifications
● Bachelor’s degree in Marketing, Communications, Media Studies, or a related field
● Experience in managing social media in men’s fashion, grooming, fitness, lifestyle brands OR have worked with an Agency/ Ecom marketplace.
● Managed content & build strategy for social media platforms like Instagram, YouTube, LinkedIn & X
● Experience creating lifestyle or culture-led content, Meme marketing
● Growth mindset & self-starter
● Positive cultural judgement - knows what fits and what doesn’t
● Organised, reliable, and execution-focused. Pre
📌 Social Media Manager (Mumbai)
🏢 VRO
📍 Mumbai