Inviting applications for the role of Business Analyst – Campaign Specialist

In this role, you will be responsible for executing marketing campaigns for one of largest bank and their retail clients.

You will work with multiple stakeholders and teams. Attend required business meetings to understand the campaign objectives, strategy, segmentation, etc, then build campaigns using SAS / SAS CI.

Making sure campaigns are build and launched without any errors and delays.

Your role will function as an overlay of existing technical and domain experts and bring value through disciplined campaign execution and solution management skills.

Responsibilities

Be the primary point of contact for assigned pursuits to work with the Marketing team for campaign execution, and solutions that meet the business needs of clients

Map the business requirement and execute campaigns using SAS / SAS CI for the respective portfolio(s)

Work with each Service and Horizontal line (internally) to ensure campaign is executed and launched on-time & error free





Proactively reach out to the marketing managers and highlight any process improvement, ideas and build value adds to the process and the team

Qualifications
Minimum qualifications
UG / PG in Statistics, Math or Computer Science
Robust campaign execution / analysis experience

Preferred qualifications
SQL, SAS / SAS CI
Ability to handle tasks independently and execution
Prior experience in campaign execution process

Genpact is an Equal Chance Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more

📌 SAS Developer (Bengaluru)
🏢 Genpact
📍 Bengaluru